Color

Primary Colors

Shown here are specifications for reproducing the Augusta Health logo colors. When reproducing these colors, always visually match approved colors. These colors should appear the same, regardless of whether they are created for ink, vinyl, film, paint, fabric or thread, video, monitor screen, etc. Rich, dense reproduction of the Augusta Health colors is the most desirable as it communicates professionalism and attention to detail. Conversely, weak, washed–out color reproduction negatively impacts Augusta Health communications.

Augusta RedAugusta Gray
Augusta Red
PANTONE® 484 C
CMYK: 8 / 91 / 92 / 33
RGB: 152 / 50 / 34
HTML: 983222
Augusta Gray
PANTONE® 7546 C
CMYK: 70 / 43 / 23 / 63
RGB: 57 / 74 / 88
HTML: 394A58

Support Colors

The Augusta Health design system relies on the use of the primary colors of Augusta Red and Augusta Gray for its dominant color positioning and signal. In addition to Augusta Health primary colors, palettes of complementary, secondary support colors have been developed.

The support color palettes are intended to be used in conjunction with the primary brand colors to add visual interest and graphic distinction to Augusta Health applications. The repetitious use of the support color palettes will promote recognition of color as a brand identity element. These colors, and screen tints of these colors, will provide enough flexibility and variety to meet virtually all color needs.

PMS 376 CPMS 312 CPMS 300 CPMS 267 C
PMS 376 C
CMYK: 53 / 0 / 96 / 0
RGB: 122 / 184 / 0
HTML: 7AB800
PMS 312 C
CMYK: 94 / 0 / 11 / 0
RGB: 0 / 173 / 208
HTML: 00ADD0
PMS 300 C
CMYK: 100 / 42 / 0 / 0
RGB: 0 / 101 / 189
HTML: 0065BD
PMS 267 C
CMYK: 86 / 96 / 0 / 0
RGB: 82 / 35 / 152
HTML: 522398
PMS 362 CPMS 321 CPMS 541 CPMS 669 C
PMS 362 C
CMYK: 78 / 2 / 98 / 9
RGB: 63 / 156 / 53
HTML: 3F9C35
PMS 321 C
CMYK: 100 / 2 / 32 / 12
RGB: 0 / 139 / 149
HTML: 008B95
PMS 541 C
CMYK: 100 / 58 / 9 / 42
RGB: 0 / 63 / 114
HTML: 003F72
PMS 669 C
CMYK: 90 / 95 / 10 / 41
RGB: 65 / 45 / 93
HTML: 412D5D
PMS 2405 CPMS 185 CPMS 165 CPMS 130 C
PMS 2405 C
CMYK: 38 / 100 / 0 / 0
RGB: 164 / 0 / 132
HTML: A40084
PMS 185 C
CMYK: 0 / 92 / 76 / 0
RGB: 224 / 0 / 52
HTML: E00034
PMS 165 C
CMYK: 0 / 68 / 98 / 0
RGB: 255 / 99 / 25
HTML: FF6319
PMS 130 C
CMYK: 0 / 30 / 100 / 0
RGB: 240 / 171 / 0
HTML: F0AB00
PMS 260 CPMS 208 CPMS 160 CPMS 1655 C
PMS 260 C
CMYK: 66 / 100 / 6 / 28
RGB: 98 / 37 / 103
HTML: 622567
PMS 208 C
CMYK: 10 / 97 / 37 / 43
RGB: 136 / 35 / 69
HTML: 882345
PMS 160 C
CMYK: 6 / 71 / 100 / 32
RGB: 157 / 81 / 22
HTML: 9D5116
PMS 1655 C
CMYK: 0 / 68 / 90 / 0
RGB: 251 / 79 / 20
HTML: FB4F14

PANTONE® is a registered trademark of PANTONE®, Inc. PANTONE® is PANTONE®, Inc's. check-standard trademark for color reproduction and color reproduction materials. Refer to the current edition of the PANTONE® Color Formula Guide for accurate hue and density match.